List of Articles Interpretive Structural Modeling

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  1 - developing a model to analyze the level of university – industry cooperation with used Interpretive Structural modeling
  aliakbar aminbidokhti drnemati drnemati alimohammad rezaei ahmad mohammadi
  ABSTRACT Cooperation between university and industry is not a new topic. Although there are some tested and used models for characterizing and analyzing this cooperation, these models have proven to be inefficient and unsuccessful in some countries. Therefore in this st More

  ABSTRACT Cooperation between university and industry is not a new topic. Although there are some tested and used models for characterizing and analyzing this cooperation, these models have proven to be inefficient and unsuccessful in some countries. Therefore in this study we developed a model to analyze the level of university – industry cooperation in Iran. Furthermore we identified and ranked the barriers hampering and blocking this cooperation. In order to do so we used Interpretive Structural modeling (ISM) and Friedman test. Since ISM is based on the views of scholars we asked 33 experts both from university and industry to provide their views and comments about the present condition of university – industry cooperation. Using research findings we ranked barriers that hamper university – industry cooperation respectively as: 1- lack of trust between industry sector and academia; 2- lack of demand – centered research and dissertations; and 3-motivational issues.   Manuscript profile
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  2 - Model of entrepreneurial marketing components relations using interpretive structural modeling(ISM) approach (Case study: Semnan Knowledge-based companies)
  Azim zarei maryam hemmati
  Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is t More

  Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is to propose a model of interrelations among entrepreneurial marketing components in the knowledge-based companies. For this purpose, entrepreneurial marketing components were first identified by reviewing the literature. In the next step, using the Interpretative Structural Modeling (ISM), the relationships among the entrepreneurial marketing components were determined and analyzed. The research is practical concerning it’s purpose and descriptive-survey considering it’s data collection procedure. Managers of knowledge-based companies in Semnan and academic experts in the field of management and marketing make up the statistical population of the study. Five of the managers of knowledge based companies actived in Semnan and three professors of Semnan University in the field of marketing were studied as research sample using purposive sampling. A researcher-made questionnaire was used to collect data. According to the ISM, integrated entrepreneurial marketing model presented in this study includes seven components that interact with each other at three levels. After the MICMAC analysis was done, entrepreneurial marketing components were classified to relay and dependent variable and no components was identified as independent or autonomous variables. The results show that value creation has the greatest dependence among entrepreneurial marketing components. Proactiveness, innovation-focused, opportunity-driven, customer intensity and resource leveraging have high driving power and dependence, and hold highest priority in relation to other components in model.. Manuscript profile
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  3 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process
  Ali  Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar
  The purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of More

  The purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of Iran who have been selected by purposive sampling. Sampling continued until the theoretical saturation stage. The value of ICC coefficient was also approved to determine the reliability of the measuring instrument. Finally, 10 questionnaires and interviews with experts were used. The interpretive structural modeling approach is used to present the model and the network analysis process is used to prioritize the criteria. Findings showed that the factor of customer satisfaction in relation to the research topic and the presentation of the green supply chain model of dairy products is more effective In contrast, the factors of green innovation have the most, green entrepreneurship, green performance, internal green actions and external green participation have the most impact and the least impact. Also, the results of Mick Mac analysis showed that 7 factors related to the presentation of the green supply chain pattern of dairy products in terms of permeability and dependence are divided into three categories of infiltrators, dependent and autonomous. Finally, the prioritization of criteria showed that customer satisfaction has the highest weight among the criteria of the green supply chain of dairy products Manuscript profile
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  4 - Presenting a Model to Improve the Performance of Government Organizations with Emphasis on Innovation and Organizational Values: An Interpretive Structural Modeling Approach
  Ismail  Ghaderifar Mir Hadi Moazen Jamshidi abbasali Arfa
  20.1001.1.27170454.1400.10.19.5.6
  The purpose of this study is to provide a model to improve the performance of government organizations with an emphasis on innovation and organizational values. The participant of the study consists of university professors and experts in the field of study who have bee More

  The purpose of this study is to provide a model to improve the performance of government organizations with an emphasis on innovation and organizational values. The participant of the study consists of university professors and experts in the field of study who have been selected by purposive sampling. Finally, 10 university professors and experts, including managers and experts in the field of organization, answered the questions. Experts in this study were people who had at least 15 years of experience in studying, teaching or working in the field of government organizations and organizational performance. Sampling continued until the theoretical saturation stage. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data. The results showed that the staff empowerment factor in relation to the research topic and presenting an effective model in order to improve and enhance the performance of government organizations has the highest impact and the least impact and this factor has been targeted as a variable of this research. Also, the research findings showed that the transformational leadership factor has the most impact and the least impact in the current model from other components. This factor is due to high conductivity and low dependence of influential variables or in other words stimuli Manuscript profile